Business Innovation consists of three components: a core curriculum, a 'negotiated' curriculum in which you choose your own direction, and a graduation track. The programme is a mix of practical and theoretical knowledge and skills. This means that during your studies, you will work on real-life projects and assignments with coaching from academic staff as well as professionals in the field. With subjects like marketing, concept development, entrepreneurship, human resources and business strategy, you focus on 'traditional' (international) business disciplines as well as new concepts and applications. The 'negotiated' curriculum is composed by students themselves, choosing from a wide array of electives such as Serious Game Design, Fundraising and Green Business. For your graduation track, you choose one of two directions:
Macro Innovation, focusing on innovation with a societal impact
Micro Innovation, addressing innovations within the business environment.
Business Innovation Studies is offered at Inholland's Amsterdam/Diemen campus.
Subjects of study: Executing / implementing business cases, plans, ideas, solutions and performing tasks and activities derived from the business case and plans (marketing, sales, HR, purchasing, finance, etc)
Location: Amsterdam/ Diemen
Duration: 4 years
- ID card (scanned, both sides)
- Academic Transript (original plus an English translation) or if you have already obtained your high school diploma (original and a legalized English translation)
- IELTS minimum 6 in all the components; TOEFL minimum 80 in all the components; CAE or CPE
- Personal interview
For more information, please click HERE.